Best Toddler Toy 2025

Teen & Tween Product Of The Year 2025

Kids Product Of The Year 2025

Simple care, real comfort. Made for everyday life.

Thoughtfully designed to support children through real daily moments. From emotional regulation to routine reassurance, Kitty & Raffy are trusted by families who want more than just a soft toy.

Calm in the moments that matter

Helping children feel safe, settled and supported through everyday overwhelm, transitions and bedtime

More than just a soft toy

Combines touch, sound and texture to support relaxation, confidence and better sleep routines

For children of all age groups

A daily support tool used by parents, carers and therapists to help children through big feelings and transitions

Inspired by a real bond between a young girl and her loyal Assistance Dog, Raffy was born out of a desire to bring comfort, courage and connection into every child’s world. Soft, snuggly and full of heart, Raffy isn’t just a plush. He’s a calming companion who helps children feel safe, brave and understood through life’s big emotions.

With every hug, storytelling moment and quiet cuddle, Raffy helps spark imagination, support daily routines and nurture emotional growth.

Still wondering?